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Global Sponsors:

Cushman Wakefield

johnsons controls


Gold Sponsor:


Jones Lang LaSalle



Silver Sponsor:

Woods Bagot

Bronze Sponsors:



Supported by:


Corenet NYC


RFP Magazine

workplace design magazine

WORKTECH12 Melbourne

Masterclass Programme

Tuesday 15th May 2012, 9am – 12.30pm, sold out

The Masterclasses are smaller, interactive sessions that explore the future of workplace and technology.

Chairperson: Scott Francisco

Read Scott's Biography

Chairperson Scott Francisco is the founder of Pilot Projects Design Collective in New York City. He is a designer and practicing cultural theorist and has led workplace strategy services at several large architecture firms in New York City

Building Businesses Through Coworking

Campbell McKellar, Founder & CEO, Loosecubes

The way we work is changing, yet the office has adapted little to this sea change. Loosecubes believes that the new office experience should be people-centric, focused on the collaborative and creative interactions that build strong businesses. This session will share how innovative companies are leveraging their empty desks to meet talent, create a better work environment for their employees, and foster innovation. We'll discuss strategies for creating more powerful professional experiences through shared, collaborative workspace, and address the applicability of coworking to small and large-scale organizations.

Managing Organizational Change

Patricia Roberts, Executive Vice President, Strategic Consulting Workplace Solutions Practice Leader, Jones Lang LaSalle

Business, technological and societal change are prevalent in our personal and organizational lives today. Being able to facilitate and support change is a key capability of leaders – whether we are enabling successful transition to new ways of working, adopting to new technologies or leading new organizational structures or processes. This session will provide an overview of some foundational models for understanding change. We will describe the importance of both emotion and knowledge in supporting change. Attendees will have the opportunity to discuss the concepts in small groups and to learn from examples of success. Various tools, techniques and best practices for successful transitions will be provided, so participants can readily apply these concepts to the changes their organizations are facing today.

Credit Suisse Smart Working

Phil Kirschner, Americas Regional Lead, Smart Working Program, Credit Suisse

With an emphasis on change management, the Credit Suisse Smart Working Program combines space optimization and mobile technologies to deliver work environments that allow employees to transition between shared working zones to meet their varying needs. Managing cross-divisional partnerships between real estate, technology and other stakeholders, the project team collaborates with their users to help them become Smart Working advocates… even those who left behind their corner office.

Measuring the Business Impact of Workplace Change

Tracy McMichael, Senior Manager, Performance Environments

Measuring the impact of workplace change is increasingly important as work environments are expected to attract, retain, catalyze culture, and help ensure productivity. In this session, we’ll share the outcomes of our customer research pointing to how they measure workplace change – what works well and their lessons learned. We’ll share assumptions and we’ll unveil the best practices for both methodology and content in workplace evaluation. We’ll also talk about how the evaluation results can be used for maximum benefit. We’ll provide concrete examples of the connection between business goals and metrics. This pragmatic session will focus evaluation approaches, outcomes, and how to’s.


There are a variety of different sponsorship and participation packages available to meet your communication objectives. Please contact Isabel Dewhurst-Marks for more information by emailing or calling
00 11 44 20 8977 8920

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