Masterclass Sponsor





“I have been attending the NY WORKTECH conferences regularly for four years and I find them to be an excellent array of presentations and discussions about design, technology, real estate, futurism and sociology relating to the workplace. The presenters are always well prepared and thought provoking and the audience is rich with expertise and insights. I always make new and valuable contacts at WORKTECH and come away feeling enthused and excited about developing and implementing new ways to improve the work environment. I highly recommend this conference to everyone interested in the evolution of how we work.”

Paul Tackowiak, Architect, Bristol Myers Squibb

Bristol Myers Squibb

WORKTECH17 New York Masterclasses will give delegates the opportunity to take a deeper dive into the Future of Work discussion, perfectly complementing the Conference day. Global speakers will explore future technologies, cutting edge award-winning workplaces, people, change and engagement on a more detailed level, allowing further debate and knowledge sharing.

Masterclasses: Friday May 5th 2017, 09:00-13:00
The Boston Consulting Group, Hudson Yards, New York

BCG create an office of the future in Hudson Yards,
New York

WORKTECH17 New York Masterclass

A very different type of workspace has been created for The Boston Consulting Group (BCG) at their new home in New York at 10 Hudson Yards on Manhattan's far West Side. Based around the idea of ‘neighbourhoods’ for practice or industry clusters, it provides shared spaces for both their consultancy and non-consultancy people in an environment that promotes community and interaction, with a focus on energy and activity-based spaces.

Hear about the business drivers for the new space as well as the approach and analysis that defined a radical solution for the firm. Key enablers will be explained, from the workplace App to innovative technologies that powered a new way of working and led to a new concept of the ‘collision coefficient’ being born.

WORKTECH17 New York Masterclass

Photographer: Anthony Collins

All attendees will have the chance to do a tour of BCG either at the beginning or end of the masterclasses.

Masterclasses: Friday May 5th 2017, 13:30-17:00
R/GA, 450 West 33rd Street, New York

RG/A, New York has created an amazing new space for its people across the road from Hudson Yards, designed by Foster and Partners to be one of the world’s first Digital Workplaces

WORKTECH17 New York Masterclass

“We come to RG/A to do the best work of our lives.” This bold statement drives the vision to create a ‘people-centric’ workplace that enhances what makes RG/A special and focuses on the 3Rs – recruiting, retention and revenue.

RG/A has measured a 5% improvement in attrition since moving into their remarkable new workspace and its no wonder that people don’t want to leave. The first impression is a magical arrival, with a reception space based around a buzzy café and digital displays welcoming you by name.

And it is in the digital realm that the workspace really excels. Sir Normal Foster designed the environment and his vision was to use digital media to get people to ‘look up’. And this digital ‘canopy’ surrounds you with images, ideas and content… a digital experience that extends to an App that connects people, space and content. A central content management system (Scala CMS) acts as a cultural unifier bringing global knowledge and ideas together for the website, the App and the space.

WORKTECH17 New York Masterclass

In the space, 500 Bluetooth beacons provides a location layer that allows localisation of experience. And this includes access to the content and campaigns being worked on by teams in the space where you are standing – content aware Apps to connect creatives and knowledge workers in physical space.


Our market-leading WORKTECH conferences are “unmissable” events for senior corporate workplace professionals.

  • Over 3000 people attend WORKTECH each year and primary consists of Heads of CRE, Heads of FM and Chief Executives
  • The events cater to the educational needs of the top Global 1000 companies, relating to their global corporate real estate portfolios
  • The attendees want to learn about how they can help drive efficiencies in their workplaces and drive the productivity of their workforces
  • WORKTECH provides a vehicle to build your business relationships with these decision makers, develop senior contacts and enhance your credibility with key prospects by alignment with the event


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