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Conference: 10th October 2017
Castellana 81, Madrid

The future of work is on everyone’s agenda. This event brings thought leaders together to share cutting edge ideas on the future, from both a people and technology perspective. It will allow an understanding of the key drivers of change and enablers of innovation that will shape how, where and when work takes place. Our global speakers will explore future technologies, cutting edge award-winning workplaces and people, change and engagement.

Sessions include:

The Changing workplace: What do we really want?

Martha Thorne, Executive Director of Pritzker Architecture Prize and Dean of IE School of Architecture and Design

Martha will discuss the impact of change management in the physical space and how workspaces are developing in the city. In a city that is increasingly transforming its architecture, Martha will provide her expert view on how Madrid is adapting to the future of work and the workplace.

Regenerative Optimism through design

Colin Macgadie, Chief Creative Officer BDG architecture + design
Irene Gonzalez Gomez, Senior Associate, BDG architecture + design

The former Telefónica headquarters has been empty for the past eight years. The innate assets of this building and central location can’t be underestimated: it has the largest single floor plate of any office building in the centre of Madrid, at 7,000sqm. An approach of openness and airiness guides the entire design, to inject regenerative optimism. BDG will discuss the building and the challenge within the working spaces to give each of the 30+ companies a sense of ownership over their spaces – balancing branded and brand-neutral environments, but also in terms of its spatial arrangement.

The self-learning workplace

Ulrich Blum, Associate, Zaha Hadid Architects

How can the office building learn from daily usage patterns and develop into a continuously evolving ecosystem?

Cities of the Future

Marco Maria Pedrazzo, Business Development Coordinator, Carlo Ratti Associati

Cities are, by definition, plural, public, and productive. They are created by society itself (barring exceptional cases like master-planned Brasilia or Chandigarh) and they function as culture’s petri dish for progress. Living in space and creating space can go hand in hand. We propose to employ design in a systematic exploration and germination of possible futures, exploring how ubiquitous computing - i.e. the increasing deployment of sensors and hand-held electronics in recent years, what we call Senseable City - is opening up a new approach to the study of the built environment. Design can investigate and intervene at the interface between people, technologies and the city - developing research and applications that empower citizens to make choices that result in a more liveable urban condition.

The App Centric Workplace

Philip Ross, Founder and CEO, Cordless Consultants & Ungroup

Philip will show new workplace Apps that are emerging around the world to change the user experience (UX) and enable innovation in the workplace. As well as allowing interaction with connected real estate, these Apps are pushing the idea of a physical social network within the workplace as well as a new way of providing location-aware experiences inside space. He will review the key enablers such as smart building infrastructure and show case studies such as Boston Consulting Group that implemented an advanced workplace App as part of their move to Hudson Yards.

Hybrid Spaces – When technology improve spaces

Juan Antonio, Head of Tecnilógica, Accenture

Work Spaces are full of technology. We need to make it accessible so it doesn’t intimidate and that improves user experience.

The future of work is Artificial Intelligence

Ayesha Khanna, CEO and Co-Founder of ADDO AI

Adding artificial intelligence (AI) into the workplace, we can democratise access to better infrastructure and services, tackle grand challenges and create a better world by combining our imagination with the power of machine learning. Ayesha will share practical knowledge on how AI is shifting the future of the workplace supported by renowned international case studies.

The Science and Style of Biophilic Design

Oliver Heath, Founder, Oliver Heath Design and Biophilic Design ambassador for Interface

Oliver Heath discusses new research that demonstrates how we can harness the human attraction to nature to reduce stress and aid recuperation by utilising Biophilic design principles. In this way we can make tangible benefits to the workplace including reducing costs such as absenteeism whilst improving productivity, engagement and happiness.

Talent and People

Sandra Romain, Organisation and HR Director and Workplace Change Management Specialist, Aguirre Newman

The pressures of constant change can inevitably lead to stress and impacts on health and loss of talent. Sandra will share key insights on how by supporting people through change, it can create a more integrated workplace focused on the people.

Happy Spaces

Key Portilla Kawamura, Creative entrepreneur & co-founder, Studio Banana
Ali Ganjavian, Creative entrepreneur, Co-founder Studio Banana

Nowadays, Workspaces need to adapt to the employees needs and ways of working. With a fast paced work lives, millennials’ expectations and new creative roles we need to create spaces that engage communities to be comfortable and happy at work and to become more productive.

Case Study – Co-Working with Airbnb

Sergi Tarragona Fenosa, Founder at Cloud Spaces
Michelle Kelleher, EMEA Real Estate & Facilities Manager, Airbnb

This case study shows a great collaboration between Airbnb (ranked 1st Great Place to Work 2016 globally according to Forbes) and a Cloud Coworking & serviced office to reach the perfect/unique/tailored office space. The negotiation process lasted 9 months.


Our market-leading WORKTECH conferences are “unmissable” events for senior corporate workplace professionals.

  • Over 3000 people attend WORKTECH each year and primary consists of Heads of CRE, Heads of FM and Chief Executives
  • The events cater to the educational needs of the top Global 1000 companies, relating to their global corporate real estate portfolios
  • The attendees want to learn about how they can help drive efficiencies in their workplaces and drive the productivity of their workforces
  • WORKTECH provides a vehicle to build your business relationships with these decision makers, develop senior contacts and enhance your credibility with key prospects by alignment with the event


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