WORKTECH15 West Coast - 
Explore the Future of Work and the Workplace
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Cushman & Wakefield





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Work Design Magazine

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San Francisco International Women Entrepreneurs Forum




Conference: Wednesday 2nd December 2015 9am – 4pm
Mission Bay Conference Center, San Francisco


Working in a Mind Field – How Cognitive Affordances Affect Our Mental Abilities

Jeff Reuschel, Global Director of Design & Innovation, Haworth

Memory, focus, mental fatigue recovery, alertness and flow can all be affected by our environment. Jeff Reuschel will outline the four primary cognitive affordances that all workspaces must provide to allow us to do our “mind’s best work”.

The Quantified Workplace: Applications and Opportunities

Melissa Marsh, Founder and CEO, PLASTARC

New tools for self-quantification enable greater access, awareness and even sharing of our health and habits. How is this shift prompting new behaviours, preferences, and expectations in the workplace? This session will explore the impact of self-quantification on how we design, operate, and occupy future work environments.

Things Will Be Great When You’re Downtown: High-Tech in the City

Roy Malatesta, Senior Director of Samsung Human Resources & Scott Wyatt, Partner, NBBJ

Many tech companies call suburban environments home. However, in response to people increasingly moving back into city centers, high-tech firms will have to follow their workforces back to the city, or at the very least, bring denser more urban characteristics to their campuses in the suburbs. An interesting project that bridges the gap between the urban campus and the suburban campus is Samsung’s new North American Headquarters located in San Jose, California, which is built directly on the street grid, has access to light rail service, and has aspects of the campus open to the public.

Igniting a Shift in Work Practice

Carla Boragno, Vice President of Site Services, Genentech

Genentech’s newest office building is more than a state-of-the-art facility for its South San Francisco employees. It’s a shift in how employees think about their work. Carla Boragno will present the business case for developing the new work environment model at Genentech, share some employee stories, and speak to the journey that lies ahead.

A Journey Towards Wholeness in Workplace Design

Dr. Charles Grantham, Founder and Teacher, Community Design Institute

Our build work environment gives us emotional experiences and a sense of these spaces affects our overall wellbeing. This session will explore how Eastern healing practices can be used to enhance wellbeing in the workplace. Specifically it will explore design principles taken from Zen practice, Reiki healing and Chakra balancing.

Inside Self-Management: What Organizations Can Learn From a Company on the Front Lines of Change

Rebecca Weaver, Downtown Project Head, People Operations<

Is an organization with no managers realistic? Hear from Rebecca Weaver as she shows how Downtown Project is transitioning to this management structure and what companies can learn about transparency, efficiency, accountability and the future of work from their experience.

Global Workplace Innovation: Sunshine & Vegemite: An Incubator for Experimentation

Dr Megan Divett, Project Director, Puzzle Partners

What is it about the Australian culture that makes it so willing to experiment with different work environments? What have we tried and what have we learned? Where are things heading down under?

What’s Next in Workplace Strategy Expert Panel Discussion

Antonia Cardone, SVP, Workplace Strategy, West Coast, Cushman & Wakefield
Becky Laden, Global Workplace Innovation Program Development Manager, Symantec
Elizabeth Vereker, Brand Studio Manager, O+A
David Rolls, Head of Cities and Urban Renewal, Mirvac

What can we expect in terms of next generation of workplace strategies from global organizations as the result of business transformation, emerging technologies and diverse talent and workforce demands?

A Connected Dining Experience

Peter Czimback, Director of Information Technology, Aramark

The traditional dining experience at the workplace is no more. As companies shift to new workplace models, service providers must design technologies around a more holistic and integrated design to create experiences that provide value to the consumer. As a leader in workplace dining, Aramark will share insights and strategies that are creating a new dining experience through technology.

Aligning The Future of Work, with The Future of Business

Albert DePlazaola, Global Strategy Leader, Unispace

Silicon Valley thinking has influenced organizations in multiple market sectors to adopt more progressive work environments. But the blind adoption and implementation of tech-like workplace strategies has led to the conflation of fashion and form, and lead many to mistake style for strategy. In this discussion, Albert de Plazaola will describe how many organizations miss the opportunity to better support their organizational priorities by following workplace trends instead of research. He will also propose a framework that better aligns the future of work, with the future of business.

Real Time Real Estate

Philip Ross, Futurologist & CEO, Cordless Group & UNWORK

Philip will look at new technology that will create a location layer inside buildings allowing a new set of experiences. This will change both reception meet and greet allowing a complete rethink of the design of the reception area through to engineered serendipity that will allow buildings to become real time social networks.

My Work in a We World: Focus and Collaboration in the Future Workplace

Thomas Muchnick, Consulting Analyst/Strategist, Gensler
Laura Mihailoff, Consulting Strategist, Gensler

Workplaces today emphasize increased collaboration and real estate efficiency. Markets have become global and fast-paced, while teams have become more agile and distributed. These trends will be amplified in the future. How do we successfully execute our individual focus work in a workplace that increasingly stresses collaboration?

eBay Main Street

Tom Edwards, Head of Global Design & Construction, eBay, San Jose, California

In celebration of eBay’s 20th Anniversary eBay is creating a new work place beginning with “Mainstreet” the new front door to our campus and a meeting space for eBay that will embrace employees and guests alike.


Our market-leading WORKTECH conferences are “unmissable” events for senior corporate workplace professionals.

  • Over 3000 people attend WORKTECH each year and primary consists of Heads of CRE, Heads of FM and Chief Executives
  • The events cater to the educational needs of the top Global 1000 companies, relating to their global corporate real estate portfolios
  • The attendees want to learn about how they can help drive efficiencies in their workplaces and drive the productivity of their workforces
  • WORKTECH provides a vehicle to build your business relationships with these decision makers, develop senior contacts and enhance your credibility with key prospects by alignment with the event

Please contact Isabel Dewhurst-Marks for more information on commercial partnerships by emailing

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