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WORKTECH 14 Madrid


José Carlos Arnal

Jose Carlos Arnal
Managing Director, The Zaragoza City of Knowledge Foundation

José Carlos Arnal is managing director of the Zaragoza City of Knowledge Foundation, a private-public initiative to foster the advance of the city towards the Information Society and specialized on technology-based entrepreneurship promotion.
From 2013 the Foundation is also the main activities programmer for the new Etopia Center for Art & Technology created by the Zaragoza city Council and conceived as an open factory for innovation and creativity for companies, city goverment, artists, entrepreneurs, researchers, early adopters and citizens.

After working as a business journalist for over 20 years in different regional media and as a technical advisor between 2003 and 2011 to the Mayor of Zaragoza Juan-Alberto Belloch, my professional interest have increasingly been focused on the innovation processes and the impact of ICT on the urban development.

Speaker and participant in many national and international conferences and workshops on urban innovation.

I had a Degree in Journalism by the Universidad Autonoma de Barcelona and the Advanced Management Program by IE Business School.

Author of two books on the culture of entrepreneurship and startup creation.

Mark Catchlove

Mark Catchlove
Director Insight Group, Herman Miller

Mark is director of Herman Miller’s insight group and is responsible for commissioning as well as sharing Insight into the latest thinking in workplace design and related issues. The subjects covered include, The Psychology of Collaboration, Social Capital, Generations at Work, Creativity in the Workplace and Agile Working

Mark has delivered more than 300 seminars around the EMEA region, including South Africa, Russia, Saudi Arabia, UAE, as well as across the UK. He has also delivered in-house seminars for a variety of organisations which include: AON, Quintiles, Coca-Cola, Shell, Goldman Sachs, W L Gore, Morgan Stanley, Microsoft, BBC, AIG, Shell, and the Ministry of Defence, MacMillan Cancer Support, Roslin Institute and Bank Muscat.

Mark has been employed in the office interiors industry for more than 25 years, working with corporate, public and private organisations. He has specialised in working with the design community.
During his time in the industry, Mark has been involved in projects for Barclays, Bank of England, ABN Amro, Microsoft, Eversheds, Reed Publishing, British Gas, JP Morgan, McGrigor Donald, Ernst and Young, The Housing Association, Sainsburys, EDF, and Lloyds Register of Shipping.

Blanca Gómez

Blanca Gómez
Human Resources Director, Microsoft Spain

Human Resources Professional with 27 years of experience within the function, 17 of them as Human Resources Lead in multinational companies (Microsoft, Coca-Cola, L´Oréal)
Bachelor Degree in Pedagogy (Complutense, Madrid) and MBA (Seattle University, Washington State)
Professor at ESADE and “The Valley” Digital Business School
Member of the Board “AEDIPE Centro” (Spanish Association of People Management and Development)

Zoe Humphries

Zoe Humphries
Senior Consultant, Applied Research and Consulting EMEA , Steelcase

Miss Humphries has over 10 years’ experience working for Steelcase, and within the ARC team she specialises in working with corporations to develop strategic work environment design, standards, and strategy.  She uses her expertise in working with blue chip clients to develop workplace environments that are linked to the organisation’s business objectives and culture.  Zoe’s experience includes developing workplace strategies for FT’s 100 clients, aligning organisational culture,  creating  an aligned authentic brand experience and coordinating change management efforts. Miss Humphries’s recent consulting projects include developing alternative work strategies for companies wanting to adapt new work styles that drive efficiency of workplace utilisation, while improving employee effectiveness
Oliver Marlow

Oliver Marlow
Head of Design & Co-Founder, TILT

Oliver Marlow is a multi-platform designer and co-founder of TILT. As Head of Design at the Hub he collaborated on over 20 Hubs all over the world. He was a co-founder of the Forest Café in Edinburgh, and has designed with amongst others, Futerra, the Young Vic Theatre, the Battersea Arts Centre, Aldeburgh Music, Edinburgh Film Festival and NPI, Shanghai, the first social innovation centre in China.

As a filmmaker and photographer he has published and shown widely, including The Sundance Film festival, UkinNY, New York, ICA London and Videa00, Barcelona. Pictures have appeared in the Sunday Times, Financial Times, The Stage, and The Herald amongst others.

A strong interest in social agency and change has led me to use many forms of expression, each imbued with particular structures and approaches. I believe strongly in the transformative power of art and design and my current work with TILT reflects that. We love to collaborate on exciting projects so please get in touch.

Agustine Chevez

Dr. Agustin Chevez experience combines industry practice with academic research in the field of design. Agustin’s interest in the relationship between people, space and technology saw him pursued a PhD on the evolution of workplace architecture as a consequence of technology development at RMIT University (Australia). Following its completion, Agustin joined the research and workplace strategy team at Geyer, where he undertook research on design topics as well as developed workplace strategies. Agustin is currently an Academic at the Faculty of Health Arts and Design at Swinburne University.

Frans van der Reep

Frans van der Reep
Professor, Inholland University of Applied Sciences, and Senior Strategist at Royal KPN

Frans is a thought-leader renowned worldwide for his accurate forecasts of business and technological trends, valued highly for his ability to unveil hidden assumptions and relate directly to genuine underlying issues. (, @fvdr

Francisco Vazquez
President, 3G office

President of 3G office. Director of IFMA Spain (International Facility Management Association) and IFMA Europe. He is also a member of the British Institute of Facilities Management (BIFM), CoreNet Global and Director of the International Association of Facility Management Consultants (FMCC).

Qualified and experienced architect and consultant with over 20 years of experience in the management of spaces and the modeling of Flexible Working.

Erik Veldhoen

Erik Veldhoen
Speaker, Author and Founder, Erik Veldhoen For Change

Erik Veldhoen is the founding father of New Way of Working, a strategic consultant, speaker and publicist. He has also written various books including The Art of Working (2004, Academic Service). He was the Founder of Veldhoen + Company and the CEO between 1989 – 2009. At the start of the Nineties he was already specialising in developing and introducing new working styles based on an integral relationship between the physical, virtual and mental working environments.

Philip Vanhoutte

Philip Vanhoutte
Sr VP & MD Europe & Africa, Plantronics

Philip has applied new technology in his 35+ year career with several leading global ITC players, including Accenture, Wang Labs, Nokia Data, Fujitsu-ICL, Dell, MCI WorldCom, Sony-Ericsson and is a personal and team technology lover / evangelizer. Since the new millennium he has been a sponge for all things flexible and smarter working and has successfully implemented this at Plantronics with award winning accolades. He embraces the new working landscape and makes the most of working on the go, no matter the location. The Plantronics offices worldwide have now been remodeled so that nobody has a desk phone or even a regular desk; sound proofing and layouts mean there can be different zones for working in different ways, and nobody has fixed working hours. Thanks to this innovation the company gets frequent visits from businesses wanting to implement the same thing equally successfully.

Jose Luis Sanchez-Concha

Jose Luis Sanchez-Concha
Regional Director, Latin America in 3G Office

Jose Luis Sanchez-Concha is an experienced Real Estate & Workplace Strategy consultant with wide international exposure. He is the Regional Director for Latin America in 3g office Consultancy Group, a company specialized in facility management, workplace strategies, work-life balance policies, business needs analysis, corporate architecture and interior design, engineering, and corporate project management. 3G Office is based in Spain, Portugal, and Latin America, and it operates in EMEA and Latam regions.

Jose Luis has extensive experience on Real Estate Portfolio Strategy, Workplace Strategy and Design, Real Estate transactions and Communications & Change Management in an international and multi-cultural environment.

Former council member of IFMA Spain and member of the Latin-American Facility Management association, he is an experienced speaker at a number of international events and teacher of various training programs and post-graduate courses.

Guzmán de Yarza Blache

Guzmán de Yarza Blache

Academic Director of the Master in Work Space Design by the IE School of Architecture. Madrid-London.
Guzmán is a practicing architect, visual artist, academic and Director of the Master in Work Space Design by the IE School of Architecture, an international graduate program that addresses the implications of change in our contemporary work place and intends to educate professionals in the design processes of innovative and future work environments.

Juan de Amunátegui Rodríguez

Juan de Amunátegui Rodríguez
Corporate Director of Wealth Services Group Repsol

Under his responsibility is the Housing and Real Estate Management Group, the construction and remodeling of buildings, facility management and corporate security worldwide.
Juan played a decisive role in the Campus project especially in the design and implementation of new ways of working.

Three ways to register

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There are a variety of different sponsorship and participation packages available to meet your communication objectives. Please contact Caroline Bell for more information by emailing or calling
+44 (0) 20 8977 8920


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