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WORKTECH 14 Madrid

Conference Programme

Conference: Thursday, 12 June,
Microsoft’s new HQ
Centro Empresarial La Finca,
Paseo Club Deportivo, 1, 28.223,
Pozuelo de Alarcón

08:45 Registration

09:10 Welcome from the host

Fernando Carneros, Real Estate and Facility Manager, Microsoft

09:15 Chairman’s Opening Remarks

Francisco Vázquez, President, 3G Office


09:20 The Smarter Working Manifesto

Philip Vanhoutte, MD, EMEA Plantronics

10 commandments of how to build the best workplace and free staff to choose the best place and time to do their most effective work

10:00 HANG OUT

10:05 Jelly Bean Working

Philip Ross, CEO UNWORK

Philip will examine the way we work, whether we are engaged and energised in the office or whether days are dominated by process and technology. Reimagining business is about waking up to a new environment, based on collaborative and flexible working, with technology that liberates rather than constrains. The future

10:40 COFFEE


11:10 Change Management in the Workplace

Jose Luis Sanchez-Concha, Director LATAM, 3G Office

Global companies often have a global approach to workplace strategy. Flexible or agile working programs aim to improve productivity and work-life balance of people, together with the ability to quickly adapt the physical space to the multiple changes of the business. However, it is in the application where we often find problems: change is difficult to accept and requires a comprehensive change management strategy.

11:40 Wellbeing: a bottom line issue.

Zoe Humphries, Senior Consultant, Applied Research and Consulting EMEA , Steelcase

How feeling good at work drives business performance: CEOs value employees who are collaborative, communicative, creative and flexible. But only recently are leaders realizing that fostering these skills requires a new strategy: a rigorous focus on employees’ wellbeing. New Steelcase research and insights show how the workplace can help organizations attain employee wellbeing and business results they desire.

12:10 The future of work is already here

Blanca Gómez González, Human Resources Director, Microsoft

Review the scope and speed of change that is playing live. What are the skills needed to succeed in this new environment?

12:40 LUNCH


13:40 Working in Etopia: New urban ecosystems of innovation

José Carlos Arnal, Managing Director, Zaragoza City of Knowledge Foundation

Urban strategies to foster innovation activities and new economy industries are evolving towards networks of a new sort of facilities where companies, entrepreneurs, technologists and nomadic professionals share time, knowledge and work.

14:10 Scenarios 2018

Mark Catchlove, Herman Miller

Scenarios 2018 Scenario planning is one way in which Herman Miller tries to understand and learn about the changes in the workplace in the future. Through formal research methods, protocols, and tools such as scenario planning, companies are better able to anticipate change, respond creatively towards those emerging user needs and problems, and be better prepared for the future. In this seminar we will share some findings from Herman Miller’s most recent Scenarios project

14:40 ICT & The Digital World

Frans van der Reep, Senior Professor, Inholland University of Applied Science

Searching for a new personal perspective in a new environment around the ICT of the Future…Internet changes mental models,  business logic and even impacts the concept company itself. Frans van der Reep shows us the very heart of these changes, and clarifies why happens what happens in the business world and what will probably be the next shift.

15:10 COFFEE


15:40 Trust me!

Agustin CHEVEZ BERNALDO DE QUIROS, Swinburne University of Technology, Melbourne

Technology development, generational change and current economic climate are not only redefining the concept of trust in the workplace, but bringing it to the forefront of workplace discussions. Trust me! discusses a research collaboration project between Swinburne University and Geyer in collaboration with Great Place to Work. The project aims to explore relationships, if any, between the way we design the workplace and the level of trust in an organisation.

16:10 Codesigning Space: Creating learning and collaborative environments

Oliver Marlow, Tilt

The workplace is a learning environment, a dynamic and collaborative place, for both high energy interaction and solo contemplation. So it is about people, and about transforming their relationships with one another. Using space as a way to transform these relationships is at the heart of a such an environment: It needs to be open, inspiring, collegiate and creative.

16:40 You-Topia

Erik Veldhoen, Strategic Consultant, Speaker, Author And Founder Erik Veldhoen for Change

Virtual Space is the new space to work and live. Erik will explore You-topia and describe the new playground, rules for work and the work-life balance you create based on your energy and way of life

17:10 Chairman's closing remarks

17:25 DRINKS

Three ways to register

Register online | Email us | Call us on +44 (0) 20 8977 8920


There are a variety of different sponsorship and participation packages available to meet your communication objectives. Please contact Caroline Bell for more information by emailing or calling
+44 (0) 20 8977 8920

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