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WORKTECH 13 Buenos Aires


Harald Becker

Harald Becker
Sr. Design Strategist on the Envisioning team at Microsoft’s Office division

Harald Becker leads business strategy, research & marketing for the team and is responsible for creating and executing programs to scale the future vision offerings broadly across the company and partner ecosystem. Harald manages the envisioning research program focused on emerging business and technology trends and he helps envision scenarios for how leading-edge technologies might be used in real-world settings over the next five to ten years. He is a frequent presenter at Microsoft’s Executive Briefing Center on the topics of innovation and the future vision of productivity. Harald consults with Fortune 100 customers on future productivity scenarios and hosts Microsoft’s Global accounts in the Envisioning Lab for in-depth discussions on macro trends impacting the way we live and work over the next 5 years.

Prior to his role on the Envisioning team, Harald was a Marketing Manager at Microsoft’s New York office, responsible for marketing strategy, planning and campaign execution. Before joining Microsoft in 2003, Harald was a Principal Consultant at a Silicon Valley start-up. He also worked seven years at Sun Microsystems in various marketing and sales operation roles.

Gonzalo Castillo

Gonzalo Castillo
Designer at Universidad Católica de Chile, Founding Partner and Executive Director of Procorp.

His professional career has been focused on Branding, Corporate Design and Designing Experiences & Services.

Member of the Coordinating Committee of the Circle of Innovation of ICARE (Training Institute of the Rational Company). He’s been a professor of the Design Workshop at Universidad Católica de Chile and Diego Portales, and currently a professor in the Master of Strategy Communication at the Adolfo Ibáñez University.

Founding Partner and President for two periods at the Design Company Chilean Association. Creator of the Chile Design and President on two occasions.

He has published many articles in several communications media and has given many conferences and seminars around the World about design, branding, eco branding and designing services. He also has participated in the Innovation Conferences of 2009 & 2012, and the Marketing Conference of ICARE in 2011.

He represented Chile at the founding and organization of the First Bienal Iberoamericana of Design in Madrid in 2008, and he is currently a member of its Consulting Committee.

He has developed a vast experience in Design, Strategic Branding, Brand Identity, for very important companies in the region such as Entel, Walmart, Tottus, Clínica Alemana, Tienda París, Banco París, Ripley, Grupo CGE, FASA, Banco ITAU Preunic, Edelnor Perú, Americatel EEUU, CCU, Concha y Toro, Santa Rita, Consorcio, Derco, Cencosud, Natur, CAPEL, among others.

Victor Feingold

Victor Feingold
CEO, Contract Workplaces

Feingold specializes in the knowledge of the new business trends that set in world marked by technology, remote work and globalization of the economy.

This profile allows giving Contract differentiating mark in the development of innovative spaces and positions it as one of the most important of the region in terms of conceptualization and development of workspaces.

With a clear strategic profile and integrated vision, Feingold promotes the creation of Plannet: a strategic alliance made up of eight leading companies in the design and construction of workplaces in Latin America.

In addition, promotes the creation of the Latin American Society of Facility Management, only institution in Latin America dedicated to promote and develop the discipline in the region. Create and manage FM (Facility Magazine) the only graphic means in Spanish dedicated to the dissemination of the various areas of this specialty.

Victor Feingold, leads, also Metro Building S.A.: work real estate developer of condominium with 13 ventures premium in the Capital Federal and North Zone of Buenos Aires.

Martin Frankel

Martin Frankel
Managing Partner, Areatres Workplace

Martin is founder and managing partner of areatres – Argentina's preeminent professional coworking brand. Last year, they opened the world's first Blackberry Innovation Center a 1,200 sq. ft dedicated coworking and events space for the Blackberry developer community with the objective of driving innovation and apps for the Blackberry10 platform. Martin will share insights on new ways of working and innovating for business.

Gil Giardelli

Gil Giardelli
Professor in the Graduate courses: MBA, Miami Ad School and CIC (Center for Innovation and Creativity) / ESPM - Escola Superior de Propaganda and Marketing FIA-LABFIN/PROVAR in São Paulo

Specialist in Digital Culture, with 14 years of experience in the digital era. Web activist diffuser concepts and activities linked to the network society, human collaboration, digital innovation and creative economy. CEO of Gaia Creative, a company that applies intelligence to social media, collaborative economy, knowledge management and innovation for companies and institutions such as TAM Airlines, the Court of Justice of the State of São Paulo and Groups: Delonghi Brazil, South Educational Cruise , Protects and Autopass.

Advisor Committee Innovation, Creativity and Creative Economy of FECOMERCIO. Author of the book You Are What You Shares.

Lecturer in over 700 events as RioInfo, RJ Innovation Forum, WebExpoForum, TEDx: Southeast, Curitiba and Porto Alegre and companies and institutions such as the Chamber of Deputies of Brazil, Court of the State of São Paulo, the Votorantim Group, Ministry of Labor, BOX, SEBRAE, Unimed Brazil, Globo TV, Banco Bradesco,

Professor Jeff Jones

Professor Jeff Jones
Queensland University of Technology

If creativity sits at the heart of innovation, then Professor Jeff Jones undoubtedly sits as the brain.

As one of the worlds preeminent experts in interaction design Jeff currently leads a team of talent Australian and international students at Queensland University of Technology; establishing global benchmarks in design, engineering disciplines, R&D and collaboration strategies to support science and technology, which has seen him complete an Australian Endeavour Executive Award.

He was the founding CEO of the R&D Company, ACID, where he established world-class, award winning R&D and commercialisation initiatives across many international universities and has managed innovation resulting in spin-off companies from industry-university collaboration.

Jeff’s reputation for excellence in innovation and his extensive expertise in managing enterprise launched him into the corporate world where he is currently the Principal Advisor for the Mining Industry Consortium Tec-Mine Pty. Ltd, responsible for developing broad-based, enterprise knowledge management frameworks for performance improvement, R&D, new technologies and innovation.

Jeff has extensive technology management, CEO/Board experience, strong operations and finance skills, including fund raising. His has held senior positions in a diverse range of public and private sector organisations, including start-up companies, universities and cultural institutions in the U.S.A, Asia and Australia.

Jaime Lerner

Jaime Lerner
City Evangelist, ex-mayor of Curitiba and governor of Parana State, Brazil, internationally renowned, revolutionary and award winning Urban Planner

For many city governments seeking visible improvements in their congested streets, the pace of change is measured in months and years. For Jaime Lerner, it's measured in hours. As mayor of Curitiba, he transformed a gridlocked commercial artery into a spacious pedestrian mall over a long weekend, before skeptical merchants had time to finish reading their Monday papers.

Since then he's become a hero not only to his fellow Brazilians, but also to the growing ranks of municipal planners seeking greener, more sustainable cities. His dictum that "creativity starts when you cut a zero from your budget" has inspired a number of his unique solutions to urban problems, including sheltered boarding tubes to improve speed of bus transit; a garbage-for-food program allowing Curitibans to exchange bags of trash for bags of groceries; and trimming parkland grasses with herds of sheep.

In addition to serving three terms as mayor of Curitiba, Lerner has twice been elected governor of Parana State in Brazil. His revolutionary career in urban planning and architecture has not only improved cities worldwide, but has also brought him international renown. Among his many awards are the United Nations Environmental Award (1990), the Child and Peace Award from UNICEF (1996), and the 2001 World Technology Award for Transportation

Greg Lindsay

Greg Lindsay

Greg Lindsay is a contributing writer for Fast Company and an author of the international bestseller Aerotropolis: The Way We’ll Live Next. His writing has appeared in The New York Times, The Wall Street Journal, Bloomberg Businessweek, The Financial Times, and McKinsey Quarterly, among others. He was previously a contributing writer for Fortune and an editor-at-large for Advertising Age.

He is a visiting scholar at New York University’s Rudin Center for Transportation Policy & Management studying mobility and connectivity. His work with Studio Gang Architects on the future of suburbia was exhibit at New York’s Museum of Modern Art in 2012. He’s currently working with UCLA’s cityLAB to re-imagine the economy of the Ecuadorean Amazon, and has advised André Balazs Properties, Intel, FedEx, and Boeing.

Philip Ross

Philip Ross
Futurologist & CEO, Cordless Group & UNWORK

Philip is an author, consultant and commentator specialising in the future of work. He predicts the way that new trends and forces such as emerging technology will shape how we work, live, learn and enjoy leisure.

He has written a number of books on the future of cities, work and workplace including The Creative Office, The 21st Century Office and Space to Work (all co-authored with Jeremy Myerson). He has also contributed to a number of other books including the Corporate Fool and the Responsible Workplace.

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