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WORKTECH 13 Buenos Aires

Conference Programme

Conference: 3rd October 2013, Hotel Boca, Tacuari 243, San Telmo, 1071 Buenos Aires

8:45 Registration & Refreshments

9:15 Chairman's opening remarks

Horacio Sackmann, Head of CRE, HSBC Corporate Real Estate, Argentina

Theme: The Way We will Work

9.20 Engineering Serendiptity

Greg Lindsay , Writer for Fast Company, Author of Aerotropolis: The Way We'll Live Next

Greg will share techniques for how cities, companies and individuals alike can learn faster via engineering serendipity

Innovation is fundamentally social. Case study after study has shown that the best ideas are more likely to arise from a casual chat around the water cooler than any scheduled meeting. They are the result of serendipity - a chance encounter at the right time by the right people, regardless of their rank, affiliation, and department or whether they even work for the same company. Journalist Greg Lindsay will share techniques for how cities, companies, and individuals alike can learn faster via engineering serendipity.

10.00 Making Work Human: A Glimpse at the Future

Harold Becker , Sr. Design Strategist on the Envisioning team at Microsoft’s Office division

Let’s reimagine the future of work...Our interactions with the digital world of work should support human activity and human behaviour. Instead of just making us more efficient, we believe they should also make us more innovative, foster empathy and trust, help us have insights and free us up to synthesize and innovate. We believe there are three themes that enable this future: Bringing people together, Natural flow, Enhancing our intuition.

10:55 Coffee break

Workplace Innovation and Productivity

11.10 Global Delivery and Workplace Collaboration in corporate design

Brett A. Shwery , Senior Vice President , Director, Strategic Accounts + Consulting, HOK

Brett Shwery will share his experience of providing great design whilst delivering tangible results with global teams for clients such as Oracle, Exxon and others.

11.40 Winning Ways: Cost benefits of choosing the right workplace strategy

Victor Feingold , Regional Director, Contract

We, those people who conceptualize and design workspaces, like to talk about topics such as space optimization, flexible work, mobile workers, increase of productivity, and so on. But our clients need to translate these concepts into the real numbers that are governing the results of a company.

This presentation will demonstrate how and especially how much, the adoption of new forms of work, has a direct and positive impact on the profitability of the corporation.

12.00 Workplaces and the Experiences Design

Gonzalo Castillo , Designer at Universidad Católica de Chile, Founding Partner and Executive Director of Procorp.

Gonzalo will examine how to address space management and infrastructure beyond ergonomics and production efficiency, with a systemic and innovative point of view, focused on users and the cultural, emotional, rational and sensorial dimension of the "internal client" of a brand. The symbolic space, physical space and imaginary space: the three dimensions of the environment and how to intervene as experience suppliers. From random experiences, to managing work experience focused on people.

12.30 Lunch

13.30 Welcome Back

Theme: Transformational Workplaces

13.35pm Hybrid Space - reconfiguring work

Martin Frankel Managing Partner, Areatres Workplace
Bryan Tafel BlackBerry Developer Evangelist

This session examines hybrid spaces with design focused on people and new ways of working.

14.05pm World Workplace: a look at the most innovative workplaces in the world

Philip Ross , CEO, UNWORK

Philip will look at global workplace innovation and trends examining case studies from his latest book, Space to Work. Reviewing some of the worlds most innovative workplaces including the incredible Macquarie Bank and Commonwealth Bank of Australia buildings in Sydney, Facebook and Yammer in San Francisco, Google, Interpolis, Rabobank and Microsoft in Europe and many more. Philip will explore how organisations are evolving to address the needs of knowledge workers.

14.45 Coffee

Theme: People & Places

15.15 The Future of Work: Panel Debate

Alfredo Biocca, Ernst & Young
Pablo Manes, US Equities Realty
Gastón Sirito, Citibank

A panel of real estate professionals that will examine the latest trends and thinking impacting the future of work.

15.55 The Collaborative Economy and 21st Century People

Gil Giardelli , Digital expert, Professor, Web Activist and Author of ‘You are What you Share’

The information age is over. We live in the time of participation and accelerated innovation. To seize these opportunities for business and work, we need to collaborate, to harness the creative economy and web entrepreneurship. Gil will explore the possibilities of connection, immersing yourself in the magnificence of doing things that change everything in the spirit of our time.

16.40 Chairman's closing comments

Horacio Sackmann, Head of CRE, HSBC Corporate Real Estate, Argentina

17.00pm Drinks & networking

Three ways to register

Register online | Email us | Call us on +44 (0) 20 8977 8920


There are a variety of different sponsorship and participation packages available to meet your communication objectives. Please contact Caroline Bell for more information by emailing or calling
+44 (0) 20 8977 8920

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